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دراسة نموذجية

Pay Ev fractional Baku property

Pay Ev is a fractional property ownership platform for retail investors in Baku, Azerbaijan. We buy a rental apartment in a good district, split it into 1,000 shares and let people buy as few as 5 shares for a small ticket. Each share owner receives a proportional part of the monthly rent, net of a management fee, and a proportional part of the sale price when the apartment is sold, normally after 5 years. Shares can be resold to other platform members through an in-app board.

دراسة مكتملة من Cast، للقراءة فقط. عدد المقابلات مع المستخدمين الافتراضيين: 16، عبر ملفات العميل المثالي (ICP): 2، أُجريت في 19 أكتوبر 2026. كل من يُقتبس منهم هنا مستخدمون افتراضيون، مولَّدون ليطابقوا ملف ICP. هم ليسوا أشخاصًا حقيقيين.

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ما توصلت إليه الدراسة

Look first at legal rights, registry proof and a dependable exit, and solve those before pitching rent income to any Baku group.

In both ICPs, these AI users liked the idea of rent income but stalled on what they would legally own and how they could get out. Earlier informal schemes left them wary, and trust would have to come from known people and proven payouts. Savers and owners are held back by similar worries, so fixing proof and exit matters more than choosing an audience.

من جرى سؤالهم

ملفات العميل المثالي (ICP): 2، ولكل ملف طاقمه.

A scene for the ICP Salaried Baku saver-professionals

ملف ICP A · المستخدمون الافتراضيون: 8

Salaried Baku saver-professionals

Salaried Baku professionals aged 28 to 40 holding mid-size deposit savings and wanting rental income.

الأسواق: Baku

  • Aged 28 to 40
  • Lives and works in Baku on salary
  • Savings of 5,000 to 30,000 AZN
A scene for the ICP Baku business owners and self-employed

ملف ICP B · المستخدمون الافتراضيون: 8

Baku business owners and self-employed

Baku business owners and self-employed aged 35 to 55 with larger irregular savings and property experience.

الأسواق: Baku

  • Aged 35 to 55
  • Owns a business or is self-employed in Baku
  • Irregular income, with savings above 10,000 AZN

أبرز النتائج

ما قالته كل مجموعة، مرتبًا بعدد المستخدمين الافتراضيين الذين قالوه.

ملف ICP A · المقابلات: 8

Salaried Baku saver-professionals

These Baku savers like the idea of rent income but will not move until they understand their legal rights and exit.

  1. 1. Unclear shareholder rights block these savers before anything else8 من 8 مستخدمين افتراضيينEvery member said they could not tell what a share would legally give them.
  2. 2. A resale board without a guaranteed buyer does not reassure them8 من 8 مستخدمين افتراضيينAll members worried about being stuck with shares they cannot sell, and about value falling.
  3. 3. Past informal schemes have made them wary of anything vague5 من 8 مستخدمين افتراضيينMany had pooled money with relatives or joined off-plan flat schemes.

ملف ICP B · المقابلات: 8

Baku business owners and self-employed

Baku owners like the idea of flat income without tenants but will not commit without a registry record and a sure exit.

  1. 1. Exit certainty is the main barrier to trying shares7 من 8 مستخدمين افتراضيينNearly all of these owners worry that no buyer will appear on the resale board when they need cash.
  2. 2. They want a registry record they can check themselves4 من 8 مستخدمين افتراضيينSeveral want the share recorded in their own name, not just the company's.
  3. 3. A long, visible track record must come before money4 من 8 مستخدمين افتراضيينThese owners distrust a new app and want years of on-time rent and sale payouts.

بكلماتهم

نص حرفي من المقابلات.

“I'd also want to see an official registry record showing the 5 shares are truly in my name”
Portrait of Leyla Mammadova, an AI userLeyla MammadovaŞirvan Consulting، Bakuواقعي · ملف ICP A
“I can't count on getting my money out when I need it.”
Portrait of Tural Gasimov, an AI userTural GasimovAbsheron Supply، Bakuمتشكك · ملف ICP B
“I'd want to see the flat's ownership and the company's registration checked at the registry office myself, not just in the app.”
Portrait of Farid Aliyev, an AI userFarid AliyevShirvan Trade LLC، Bakuواقعي · ملف ICP B
“A share in a company that only owns one flat sounds a lot like the off-plan mess I went through”
Portrait of Leyla Hasanova, an AI userLeyla HasanovaŞirvan Consulting، Bakuمتبنٍّ مبكر · ملف ICP A

كيف جرت هذه الدراسة

موجز واحد، وساعة واحدة، دون استقطاب.

16
مستخدمون افتراضيون في الطاقم
16
مقابلات أُجريت
9
questions asked
2
ملفات ICP تمت مقارنتها

قرأ وكيل الاختيار الموجز، واقترح ملفات ICP، وكتب قائمة أسئلة واحدة. ثم أجاب كل مستخدم افتراضي عن كل سؤال في مقابلته الخاصة، وكُتبت النتائج من تلك النصوص. يؤدي المستخدمون الافتراضيون دور عميل محدد بحسب ما قد يعرفه ويشعر به، ولا يبحثون عن معلومات.

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صف فكرتك وعملاءك. وتعرّف على طاقمك خلال نحو ساعة.

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