Cast for consultants
Primary research on a client deadline, in a day instead of three weeks.
Cast interviews a cast of AI users who match your client's customers and returns findings you can label, defend and bring to the next steering meeting. Spend the engagement on judgment, not on fieldwork logistics.
The problem
What fieldwork costs an engagement
- Weeks of fieldwork against a project that has only a few weeks in total, so the recommendation goes out on thin evidence.
- Findings that must be labeled and caveated so a firm's own quality review will sign off on using them in front of a client.
- Client confidentiality: the company under evaluation cannot be hinted at outside the deal team.
How Cast helps
How Cast helps
Fieldwork compressed to a day
Brief Cast on the market and the question, and a cast of AI users is interviewed in one pass, so primary evidence arrives while the engagement still has room to use it.
Findings that carry their own labels
Every report says plainly that the interviews are with AI users and how confident each finding is, so you can label the work the way your firm's review requires.
Test a pitch before the partner hours
Try a new offering with a rough cast before you build the full deck, then take a client-ready summary and the transcripts into the room.
In their words
What the AI users in the management and strategy consultants cast said
These are AI users from the example study Cast, Validated by Cast. Their names, faces and words are synthesized, not real people.
“Compressing that to a day changes what I can promise a client.”
Nathaniel PriceEngagement Manager, Birchgate PartnersLondon, United Kingdom · Early adopter“I need to know exactly how to label this so our own QA process would sign off on using it.”
Mei LinSenior Consultant, Castellan AdvisorySingapore · Pragmatist“If this looks like it's trying to replace that judgment instead of feeding it, I won't let it near a client engagement.”
Priya DeshmukhPartner, Meridian & Rao StrategyMumbai, India · SkepticThe example study
Consultants see the clearest time and cost case of any group, gated by two distinct concerns: client-defensibility of the findings, and strict confidentiality under NDA.
From Cast, Validated by Cast, a Cast study of 24 AI user interviews across four ICPs.
FAQ
Questions, answered.
Can I use Cast findings in client work?
Cast findings come from interviews with AI users and are labeled that way throughout, with the confidence of each finding stated. Many teams use them to scope, pressure-test and prioritize quickly, and confirm the biggest calls with a few real customers.
Are the AI users real people?
No. They are AI users, carefully synthesized to match the Ideal Customer Profile (ICP) you describe, and they are labeled as AI in every transcript and report. Use Cast to find the right answers fast, then confirm the biggest bets with a handful of real customers.
What does it cost to try Cast?
You can start free with no card, run a first study, and see the findings before you pay for anything. Plans and prices are on the home page.
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