Cast for startups
Know which customer to build for before you build for them.
Cast interviews a cast of AI users who match your Ideal Customer Profile (ICP), all at once, and hands you findings in about an hour. Test two segments, a price or a pitch before the next sprint, not after it.
The problem
What research costs a founder today
- An agency quote of thousands of dollars and two weeks, for an answer you needed by Friday, so the research simply does not happen.
- Surveys and cold messages that reach the people who like answering surveys, not the customers you actually need to understand.
- A roadmap decision resting on founder intuition and a handful of friendly calls, with the runway number getting smaller.
How Cast helps
How Cast helps
Interview your customers in about an hour
Describe who you want to hear from. The Casting Agent builds the ICPs and the cast, and every AI user answers your questions on their own, so you read a spread of views instead of one voice repeated.
Compare two segments before you commit
Cast more than one ICP in the same study and see side by side which segment feels the problem hardest, what they pay today and what would make them switch.
Read the raw transcripts
Skeptics are cast on purpose and a Critic checks every line, so you get honest pushback, not a flattering summary. Every finding sits next to the interviews behind it.
In their words
What the AI users in the early-stage startup founders cast said
These are AI users from the example study Cast, Validated by Cast. Their names, faces and words are synthesized, not real people.
“I got a quote for eight grand and two weeks for something I needed an answer on by Friday.”
Priya ShenoyFounder and CEO, LedgerlineSan Francisco, California · Early adopter“The last agency I paid told me exactly what I wanted to hear, and it cost us a product cycle to find out they were wrong.”
David OkonjoFounder and CEO, Vantage WorkforceNew York, New York · Skeptic“Getting a comparable read across Riyadh, Jeddah and Dubai right now means three different local contacts and three different timelines.”
Fatima Al-ZahraniFounder and CEO, RasidRiyadh, Saudi Arabia · Early adopterThe example study
Founders adopt fastest of all four groups: the real alternative is doing no research at all, and Cast's price beats that by a wide margin.
From Cast, Validated by Cast, a Cast study of 24 AI user interviews across four ICPs.
FAQ
Questions, answered.
Can I test a startup idea before I build it?
Yes. Describe the idea and the customers you have in mind, and Cast interviews AI users who match them about the problem, what they do today, what they would pay and what would stop them. You get findings in about an hour.
Are the AI users real people?
No. They are AI users, carefully synthesized to match the Ideal Customer Profile (ICP) you describe, and they are labeled as AI in every transcript and report. Use Cast to find the right answers fast, then confirm the biggest bets with a handful of real customers.
What does it cost to try Cast?
You can start free with no card, run a first study, and see the findings before you pay for anything. Plans and prices are on the home page.
Your customers are waiting to be asked.
Describe them. Meet them in minutes.